Logic Inbound Digital Marketing

IAB adblock statistics

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With that in mind, it’s easy to understand why any Facebook executive could conclude that 26% of desktop users are essentially ‘freeloading’ on Facebook.

Take the figure I mentioned earlier, 1.2 billion dollars. That represents about 3 of the 4 pieces of the desktop ad revenue ‘pie’. Now if you had all 4 pieces of the pie, what would their revenue be, all else equal?

400 million dollars is the ‘value’ at stake in Facebook’s “ad block war”.

Adam Levy explains, on The Motley Fool, why this “tiny” fraction is so important to Facebook.

Facebook’s Block on Ad Blockers Is Important for Investors

Not only do desktop ad impressions typically convert better than similar ads on mobile, thus costing more, but Facebook also benefits from the addition of right-hand column ads on desktop. It’s those right-hand column ads that drive down average ad prices on desktop compared with mobile, but they’re incremental to Facebook’s regular news-feed ads. That makes a minute spent on Facebook’s desktop site more valuable than a minute spent on its mobile app.

That’s assuming Facebook’s visitors aren’t using ad blockers.

click to read full article

Put all the pieces together, and now you’ll see what this really means: Facebook is desperately fighting for their most valuable audience.

The past few years have brought Facebook to a great peak thanks to the growth of mobile devices. Millions of new people are signing up for Facebook for the first time ever thanks to their mobile phone.

At the same time, advertising on Facebook is more sophisticated than ever. Digital experts like Gary Vaynerchuck are correctly proclaiming Facebook Ads as the best value in advertising right now.

However, after mobile device adoption plateaus, Facebook won’t be able to ride that growth any further. It’s clear they see it coming because they know their data better than anyone else.

When they’re relying on desperate moves to boost their quarterly earnings for shareholders, that’s a clear sign that the future isn’t bright for Facebook. Instead of innovating and giving people reasons to spend more time on their platform, and bring back their friends to Facebook (thus viewing more ads) they’re relying on the same moves that newspapers have resorted to in order to fund their existence online.

Facebook is following, they’re not leading any more.

Image Credit: Data from IAB, Published on AdWeek

The post Why Did Facebook Start a War on Ad Blockers? appeared first on Logic Inbound – Digital Marketing Agency.

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Clearly it’s important and valuable to add images to your blog posts. But if you’re really trying to scale your content marketing, how can you constantly produce high quality images at the same time?

In this short tutorial video, Hayk explains how to make impressive thumbnails in just under two minutes.

How to Make Impressive Blog Thumbnails in Less Than 2 Minutes

6 Steps To Make Quick Blog Thumbnails

Blog thumbnails are the first impression you make as readers pour into your site. It is essential to put your best foot forward, and it has, to begin with, a good understanding of these thumbnails and how to create them.

Let’s go through the steps:

1) Type “pablo.buffer.com” into the address bar.

2) Sift through the images (on left). Pick an image and double click to edit text.

3) Insert text as desired with the font you prefer. Tweak the sizing and placement.

4) You can add logos and other details as required.

5) Once happy with the thumbnail, click “Share and Download” on the side. This will give you a set of options as to where you can save the file. You will click “Download” and it should save on your computer.

6) That’s all. You will now have a thumbnail that can be uploaded as you wish.

These are the primary steps of creating quick blog thumbnails. They should take less than two minutes as long as you have a vision in mind of what is required. Some can do it even faster!

How To Sign Up For Buffer Account

All you need in order to do this yourself is a free tool called Pablo from Buffer. Just click that link to go to their website.

Go to “Get Started With Buffer” At the top right-hand corner. You will follow all of the instructions given on this page and fill out everything.

This should give you access to all of the features this excellent thumbnail tool has to offer. All you do after you’re logged in is just go to pablo.buffer.com to access the graphics tool.

Now that you’ve watched the video and signed up for buffer, you’re well on your way to beautiful blog thumbnails every time.

Benefits Of Good Blog Thumbnails

What are the advantages of good blog thumbnails? Why should you spend time doing this when you could leave it as is and hope for the best?

The first thing is the impression you make. An excellent blog thumbnail is going to show a sense of professionalism and attention to detail. Sub-consciously, readers are attracted to these thumbnails.

Want a good example of how that is the case? Go to YouTube and look at videos with professional thumbnails and those wish wing it. Which one is better? It is always the professional one.

Look at these thumbnails. I just searched “content marketing” on youtube and think about which video you would watch.

content marketing thumbnails searching “content marketing” on YouTube

Making nice thumbnails is very quick, so you are not wasting a lot of time. It is beneficial because it increases the volume of conversions (i.e. readers coming in) and that is what matters.

Make your blog thumbnails and notice how it bolsters your results in seconds.

To get more quick and easy content marketing tips like this one, just subscribe to our youtube channel. We will set up an email list very soon in order to update you with new strategies and tactics as soon as they’re published.

The post How to Make Beautiful Blog Thumbnails Easily in Less Than 2 Minutes appeared first on Logic Inbound – Digital Marketing Agency.

Evergreen Keywords

To quickly filter out your list and only narrow down to informational evergreen keywords, there are a few terms you can search with:

You’ll build your own list over time, as you do more and more of this kind of research

Evergreen Writing Guide

This tutorial is just a quick guide on finding topics to write about. You should also learn about how to actually rank the content on Google. What kind of links should you have to your articles? We’ll cover links for content in a future article.

If your website is already very powerful, then the internal links within your site will be enough to get it indexed on Google. At that point you might already rank for the exact title of your post.

The post Evergreen Topics to Write About – Guide to find them for ANY Industry appeared first on Logic Inbound – Digital Marketing Agency.

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via http://youtu.be/sr0lgsU0-vI

If you were scratching your head after watching that video, you’re not alone. Most marketers are still playing ‘catch up’ to the times. David Card reports on this in Street Fight Magazine:

Survey Report: Some National-to-Local Marketers Still Need Convincing on Digital Effectiveness

To help suppliers of hyperlocal marketing technologies and services better meet the needs of these national-to-local marketers, Street Fight surveyed over 200 managers and decision makers at big companies in retail, financial services, and other industries. We asked them about spending patterns, perceived effectiveness, pain points, etc., around their local marketing and advertising efforts. The full report is available for download here.

Nearly half of them said they spend $1 in $3 of their digital dollars on local marketing, and 40% of them expect that mix to increase. Their favorite technologies targeted for growth this year include social media and mobile marketing. Many expressed interest in mobile push offerings (41%) and real-time location data (32%). Read full article…

It’s clear that many marketers want to take advantage of all the new advertising technology surrounding geo targeting.

The big challenge is gaining experience and education to conduct geofencing campaigns effectively.

Sarah Din of Placecast covers the most important key points in using location based mobile advertising. These kinds of examples will drive home the point that geofencing is a completely new way to advertise better.

Using Location Data for Mobile Advertising

…Proximity targeting is another valuable use case for location data. Advertisers can geofence their retail locations and deliver ads to people nearby. Geofence sizes can be adjusted, depending on how urban/suburban/rural an area is, or advertisers can use polygons.

Additionally, advertisers can use location data for “conquesting,” meaning they geofence competitors’ stores and deliver ads with promotions or nearby locations to draw users away from competitors, and towards them. And, advertisers can geofence complimentary locations where their users are found and serve ads to them. For example, Nike could serve ads around sports fields, sports bars, or to a stadium during a specific sporting event. Read the full article here…

Given recent advances in technology, the power of geofencing marketing is growing every year. When most forms of advertising are newly invented or early in their development, they tend to be the cheapest and the best opportunities.

Early adopters who properly leverage the unique ability of hyperlocal advertising will get the most of this “gold rush”. Expect cost per click bids to rise quickly after digital advertisers get savvy to geofencing. Consider subscribing to our blog; soon we will cover: how to run your own geofencing ads.

The post Geofencing Guide: The Wave is Coming — How to Ride it to Success appeared first on Logic Inbound – Digital Marketing Agency.