9 Technologies E-Commerce Marketers Must Use in 2017 and Beyond | Logic Inbound

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Google: Most 404s Are Not Webmasters Fault | Logic Inbound

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Google Seattle Docks | Logic Inbound

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Majestic’s ‘Get up to speed’ video course has been updated | Logic Inbound

https://logicinbound.wordpress.com/2017/01/04/majestics-get-up-to-speed-video-course-has-been-updated/

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How a new AI powered search engine is changing how neuroscientists do research | Logic Inbound

https://logicinbound.wordpress.com/2017/01/04/how-a-new-ai-powered-search-engine-is-changing-how-neuroscientists-do-research/

When you think of artificial intelligence, images of futuristic robots or memories of bad sci-fi films might come to mind. However, the reality of AI is actually a lot more tame: a friendly search engine, for instance.

But while we type our queries into Google and usually get fairly useful results, the same has not always been true for the information gleaned by scientific researchers.

Although existing resources like Google Scholar and PubMed provide scientists with resources much faster than the methods of old, they don’t always cover the nitty-gritty details that are needed.

Now, a new, free search engine called Semantic Scholar is using AI technology to help these scientists find relevant information much more quickly.

Semantic Scholar has been labeled a game-changer for these professionals, who previously had no way of effectively combing through mountains of dense research. While Google Scholar has a huge database – it has indexed more than 200 million articles to date – it’s lacking in terms of providing access to metadata.

It can help scientists find studies, but it won’t tell them how often a paper or author has been cited. Essentially, it can make a scientist’s job even more difficult because the research tool they’re using isn’t comprehensive.

But Semantic Scholar is different. Developed by Microsoft co-founder Paul Allen in conjunction with his non-profit organization, the Allen Institute for Artificial Intelligence, Semantic Scholar first launched last November. Known as AI2, the non-profit built the engine in collaboration with Allen’s other research organization, the Allen Institute for Brain Science.

Originally launched as a research tool for computer science, Semantic Scholar’s real appeal is its AI-based design.

Instead of simply listing a study’s abstract and bibliographic data, this new search engine is actually able to think and analyze a study’s worth. GeekWire notes that, “Semantic Scholar uses data mining, natural language processing, and computer vision to identify and present key elements from research papers.”

The engine is able to understand when a paper is referencing its own study or results from another source. Semantic Scholar can then identify important details, pull figures, and compare one study to thousands of other articles within one field.

So why is Semantic Scholar a better option?

“Medical breakthroughs should not be hindered by the cumbersome process of searching the scientific literature,” Allen stated in a press release. “My vision for Semantic Scholar is to give researchers more powerful tools to comb through millions to academic papers online, to help them keep up with the explosive growth of science.”

As it stands now, scientists can use other search engine databases as a jumping-off point, but what they find often requires additional research.

The results don’t give the full picture of a study, its variables, or the overall impact. The CEO of AI2, Oren Etzioni, notes that the current options can result in too much information with no real ranking method.

“If you’re dealing with information overload, you want these things to help you cut through the clutter, [and] slice and dice the results.”

Because the search engine uses natural language, it’s able to think and make judgments about which studies are most relevant to a given search.

TechCrunch notes that “it can make intelligent judgements on … which related or cited papers are most relevant, or what other work the current paper has helped lead to… Results are fast, relevant, and easily sorted or drilled down into. For a scientist who frequently consults such articles, this is a huge advance.”

What does this mean for Google Scholar?

AI2 doesn’t want to compete with Google; that would be a fool’s errand, says Etzioni. They just want to provide a better option. “Our goal is to raise the bar” by providing scientists with more effective options to conduct their research, he says.

In fact, many scientists are planning to use both engines to conduct their research, in part because the current state of Semantic Scholar is somewhat limited in comparison to more established engines.

In addition to computer science, Semantic Scholar now covers the neuroscience field and is able to search 10 million published papers. While that sounds impressive, it pales in comparison to Google Scholar’s current database.

The future of Semantic Scholar

Despite its shortcomings, industry professionals see huge potential in Semantic Scholar. Not only is the engine free of charge, but due to its design, it’s more powerful and thorough than other available options.

Developers have already expanded its territory to the biomedical and neuroscience fields, and they intend to keep growing.

Etzioni says that the engine could eventually become a hypothesis engine, guiding scientists to look at the bigger picture or to view a problem from a different angle.

In so doing, it could act like a department head who points out when a method was previously effective, or an area that has remained untested. It could help give scientists direction and result in better quality research.

And even though the engine is still being developed, it’s already been quite successful. Since Semantic Scholar was first launched, 2.5 million people have used the service and have performed millions of searches.

It may still have a long way to go as far as indexing, but the institute hopes to fully expand the engine’s biomedical research library by the end of 2017. By putting AI at the service of the scientific community, Semantic Scholar ensures that only the best and most relevant studies are used. This will, in turn, lead to higher quality and more advanced research — a concept that stands to benefit everyone.

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Start your SEO and SEM campaigns off fresh with tactics that work | Logic Inbound

https://logicinbound.wordpress.com/2017/01/03/start-your-seo-and-sem-campaigns-off-fresh-with-tactics-that-work/

Here’s to a great 2017 full of learning and growing your SEO and SEM success! View ticket options and rates here. We look forward to seeing you at SMX West, March 21–23 in San Jose!

The post Start your SEO and SEM campaigns off fresh with tactics that work appeared first on Search Engine Land.

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2016 Year in Review | Logic Inbound

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Wonderstruck Event Design Reaches The Front Page of Google | Logic Inbound

https://logicinbound.wordpress.com/2016/11/22/wonderstruck-event-design-reaches-the-front-page-of-google/

Overview

Katie Aweida, founder of Wonderstruck Event Design has spent the last four years helping hundreds of couples with one of the most memorable, important, and stressful day of their lives, their wedding day. After relying primarily on word of mouth referrals, Katie turned to Logic Inbound to get Wonderstruck Event Design to the first page of Google, driving huge amounts of inbound inquiries from potential clients and taking her business to the next level.

Challenge

After years of throwing money away at paid advertising, nothing had delivered better results than word of mouth referrals, but word of mouth takes a long time to build and Katie was having trouble creating the business she had envisioned when she left her corporate job.

“When I first started out I had to learn everything on my own, I didn’t know marketing strategies and I used my website mainly as a portfolio, I didn’t think it was something that could get me business.”

“I was living off my savings from my previous career and throwing money into things that didn’t work was super stressful. I tried print ads, web ads on online wedding marketplaces, going to open houses and even doing free design work. I wasn’t seeing any meaningful ROI.”

“Funny story, a few years ago I hired a different SEO company that promised everything and delivered nothing. I was so mad when I ended the relationship. ”

“I knew SEO was working for my competition but I didn’t know how to make it work for me. I couldn’t afford to choose the wrong vendor again, but I didn’t know how to pick the right one.”

Solution

“After listening to all the research you guys did into my business, my customers and my competition I thought, finally some guys that know what they’re talking about. I was so happy when I found Logic Inbound because you didn’t try to sell me on things I didn’t need. You just got to work on the backend of my website and got me the results I had hoped for.”

“The key to executing a successful SEO campaign with small business owners is simple”, explains Logic Inbound Marketing Specialist, Tylor Bennett. “It’s all about being good at what you do and communicating honestly.”

“We looked at the search terms potential clients are most likely to search for when looking to hire a wedding planner in the Seattle area, we looked at how many searches these keywords were getting, and then we took a look at her competition to see how hard it was going to be to hit the front page. I sent Katie a video walking her through my research and she decided to move forward.”

Results

“Today a majority of the clients I work with find me online.”

“I’ve been able to hire on another wedding planner.”

“I’ve moved up into a different bracket of clients who are willing to pay more money to work with us, doubling my average deal size.”

“When clients see me on the front page of Google for Seattle Wedding Planner they don’t think, Wonderstruck must have SEO’d the heck out of their website, they think, wow, Wonderstruck is on page one – they must be worth talking to!”

“Getting our website on the front page of Google has helped more than anything.”

About Logic Inbound

Logic Inbound is responsible for driving the online marketing presence of hundreds of small and medium sized businesses around the United States. We help our clients increase revenue by helping them hit the front page of Google and optimize their website to convert more of their visitors into paid customers.

If you are a small or medium sized business and know reaching the front page of Google will impact your business? Fill out our customer discovery form to receive a free SEO analysis of your website, customers and competition.

Are you a web designer, IT consultant, managed service provider or web host? Find out how partnering with Logic Inbound can significantly increase the value of each of your client relationships.

About Wonderstruck Event Design

Guided by a strong passion for design and a love for people, Wonderstruck Event Design endeavors to make each event or design we touch beautiful, original, stress free, unforgettable, and most importantly – FUN. Our entire purpose is to make our clients look and feel amazing – and that’s exactly what we love to do. We strive to exceed expectations, and always practice professionalism. We take care of all the details so you can enjoy your life before, during, and after your special event. By being fully aware of your vision, listening to your ideas, and employing a rigorous design documentation and communication process, we create events and designs that will leave clients and their guests Wonderstruck.

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Wonderstruck Event Design Reaches The Front Page of Google

Reviews from the Web Google now shows reviews from facebook and other websites in search results | Logic Inboundhttps://logicinbound.wordpress.com/2016/09/14/reviews-from-the-web-google-now-shows-reviews-from-facebook-and-other-websites-in-search-results/ When searching Google have you ever noticed a box with information show up in the results? Thats called a Knowledge Panel and it contains all kinds of useful information. Google added a new section to this panel called Reviews from the web last week. That makes it even easier for users to find relevant reviews from multiple sources. Ronnie Falcon a product manager at Google explains Reviews from the web on Googles webmaster blog: Googles official explanation of the new feature. Available globally on mobile and desktop Reviews from the web brings aggregated user ratings of up to three review sites to Knowledge Panels for local places across many verticals including shops restaurants parks and more. Read entire article here The Google article does a good job explaining what the new feature is but doesnt go into specifics. How does Google determine which review sites to display to the user? We dont know much yet but according to Greg Sterling at Search Engine Land. Google has stated that the order of reviews is determined by relevance. Order of Reviews of the web determined by relevance. The order will be determined by relevance Google told me. Reviews from the web will appear across numerous local verticals according to Google. Read entire article here Even though we dont know for sure how review sites are chosen. Were assuming they use an algorithm like the one used for normal search engine results. The panels for the most part remain the same appearance wise. The only difference being the Reviews of the web section. We outlined the new section in the image below. google reviews from the web example car dealership Of course the mobile version has some minor differences but is mostly the same. google reviews from the web mobile example Image courtesy of Google As you can see this is prime real estate for third party review websites. If you manage to become one of the three shown it would surely mean a boost in organic visits. Want your website to be eligible for this prime real estate? You need to start by using review snippet markup on your site and be following the review snippet guidelines. Its also recommended you use local business markup to help Google match reviews. Google pushed a similar update last month called Critic reviews. Critic reviews adds snippets of well critic reviews to the panel. This update was met with criticism by review giants like Yelp and Tripadvisor. The CEO of Yelp Jeremy Stoppelman Tweeted: Google monopolist not satisfied with above the fold theyve now claimed page 2 cc @kaufer #byeorganic pic.twitter.com/qGXmt2Z5K5 Jeremy Stoppelman (@jeremys) August 5 2016 //platform.twitter.com/widgets.js Jeremy Stoppelman believes Google is using these updates to push down competitors review websites. In favor for its own review website Zagat. From our understanding websites like Yelp were not specifically excluded from Critic reviews. They just didnt have the required markup mentioned earlier. Any review website can ask for inclusion as long as they follow the markup and guideline rules. That pretty much covers Googles newest Knowledge Panel update. Keep your eyes open Google may have something else in the works. Follow Logic Inbound on Twitter to stay up to date with all major Google changes well be writing about more soon. - featured image credit: http://searchengineland.com/ The post Reviews from the Web Google now shows reviews from facebook and other websites in search results appeared first on Logic Inbound Digital Marketing Agency. Reviews from the Web Google now shows reviews from facebook and other websites in search results

Native Ads are Taking Over, and Every Publisher Wants More | Logic Inbound

https://logicinbound.wordpress.com/2016/08/21/native-ads-are-taking-over-and-every-publisher-wants-more/

While traditional newspapers are becoming a dying breed, online news publications are growing their revenue quickly thanks to native advertising. Over the last few years, startup companies like Taboola and Outbrain grew rapidly with the help of large publishers like CNN, Fox News and other household names.

Now that the industry has matured, these same publishers are taking stronger control of their native inventory in order to monetize it even better. They want to grab a larger percentage of the media sold on their websites, while also deploying native ads in more customized formats that these ‘established’ native networks don’t support.

CNN and Sharethrough recently formed a partnership to expand native ads on all of CNN’s various properties. James Robinson explains on the sharethrough blog.

CNN International Commercial Takes Digital Advertising To The Next Level With New Sharethrough Partnership

New ad formats on CNN Digital platforms include instant play native video, graphic text over video, infographics, long-form video, articles and galleries to increase engagement across all digital platforms, focused on mobile. All native content is labelled as “Sponsor content” and includes clear disclosures to ensure transparency with the user.

Read more here…

Many other publishers are also taking steps to better control their native inventory. The New York Times is taking it even further. Recently the NY Times published a 360 degree native video ad for GE. They’re going places that traditional native ad networks simply don’t support. In fact, they even went as far as to acquire a marketing agency to bolster their native and VR efforts. Sara Guaglione wrote an article on MediaPost where explains how The New York Times intends to grow their native ads offerings.

New York Times Acquires ‘Fake Love,’ Ups Native Ad Services

Sebastian Tomich, senior vice president of advertising and innovation, stated that NYTCO has previously worked with Fake Love and it was “impressed with their experiential and creative skills.” The two companies partnered on a VR video ad to promote the Weinstein Company movie “Carol: Dearest…”. Tomich said the company will “pair [Fake Love’s] capabilities with our ad products on The Times with T Brand Studio as we expand into producing campaigns off of The Times and into the fast-growing worlds of VR and AR.”

Click Here to Read the full details

Traditional news channels and newspapers are not the only veterans jumping on native advertising. In the last 2 years, Yahoo grew their own native advertising platform named “Gemini”. Keep in mind that although Yahoo still provides search engine advertising services, Yahoo actually gets more engagement in their news service.

Yahoo actually one of the largest and most popular online publications in the United States. Alexa.com ranks Yahoo.com as the 5 biggest website in the USA — above any news website in America. Large websites like Yahoo attract lots of page views, and therefore offer many opportunities to monetize with native advertising. Those page views go to news articles covering every popular topic that you would see on any news website. With that in mind, Gemini makes perfect sense when considered with this context.

To see the impact of Gemini on Yahoo’s otherwise failing organization, you only need to look at the numbers. Recently, Yahoo published an infographic on their tumblr page showing the rapid growth of their native ad service.

The State of Native Advertising

With Yahoo’s 1B+ monthly visitors and an average of 375B+ monthly native ad requests, we have a ton of insight on the state of native advertising. Looking at our first half of 2016, the global native ad data from third-party publishers across web and app properties speaks for itself. Our partners benefit from this insight to increase ROI and so can you!

click to read the full PDF infographic

Clearly native advertising is a mature and highly valuable ad format. CNN, The New York Times, Yahoo, and many other publishers are all trying to grab their piece of this very lucrative advertising market.

With this new and expanding ad inventory, advertisers could expect advertising prices for native to flat line or even fall. However, due to the demand for native outpacing the available supply of quality ad space you should expect native to only get more pricey over time.

Pay attention to the new and up coming trends. If you’re an agile agency, then you should leverage the newest formats while prices are low. Large traditional advertisers tend to level the market and inflate ad rates with their branding plays. Native is still under valued, but that might not last very long.

Image Credit: Yahoo Tumblr

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Native Ads are Taking Over, and Every Publisher Wants More